MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

viable business strategy can turn into value for the customer as well as a great opportunity for the market".

Design Thinking is developed following a process in which its 5 differential characteristics are highlighted: Generating empathy: we must understand the problems, needs and desires of the users involved in the solution we are looking for. Regardless of what we are developing, it will always involve interaction with people. Satisfying them is the key to a successful outcome. Teamwork: as it values the ability of individuals to bring uniqueness to the table. The generation of prototypes: as it defends that every idea must be validated before being assumed as correct. Design Thinking favours the identification of failures, so that when we find the desired solution, these have already been solved.

All this in an atmosphere that promotes playfulness. The aim is to enjoy the process and, as a result, to reach a state of mind in which we can unleash our potential.

During the process, techniques with a high visual and plastic content are developed. This puts both our creative and analytical minds to work, resulting in innovative yet feasible solutions. The process of innovation and Design Thinking arises from a possible problem and goes through four well-defined phases: European Open Business School

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