MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

The Blue Ocean strategy:

Design Thinking 4.2.

It is an innovation tool that is widely used today. It is a method for generating innovative ideas that focuses its effectiveness on understanding and providing solutions to the real needs of users. It comes from the way product designers work. Hence its name, which literally translates as "Design Thinking".

It began to be developed theoretically at Stanford University in California (USA) in the 1970s, and its first profitable application as "Design Thinking" was carried out by the design consultancy IDEO, which is today its main precursor.

According to Tim Brown, current CEO of IDEO, Design Thinking "is a discipline that uses the sensibilities and methods of designers to match the needs of people with what is technologically feasible and with what is technologically feasible for an organisation to do. European Open Business School

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