MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

• Clarification phase: this is a phase of observation and deep understanding of the problem, sometimes re-formulating some part of it. It also involves looking for an area of opportunity. • Ideation Phase: in this phase some idea/prototype of a solution to the problem is already established. • Development Phase: the chosen solution/prototype is tested and tested. • Implementation Phase: the solution given to the problem is extended in a generalised way.

23

European Open Business School