MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

Oke and his associates infer that although creativity plays a key role, the need to implement and commercialise ideas makes innovation a process consisting of different phases in which a different cocktail of skills and inputs will be needed (Oke, Munshi, & Walumbwa, 2009) as can be seen in the illustration:

1.3. Entrepreneurship

Although the most widespread definition of entrepreneurship is still related to business creation, entrepreneurship can also be understood in a much broader sense. In fact, Gathner conducted a study in which he analysed more than ninety definitions obtained from managers and academics. Although he was unable to arrive at a single definition that was valid for

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European Open Business School