MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

1.2. Innovation Innovation is a multifaceted process that has been repeatedly defined as the search for new ways of doing things. According to the Organisation for Economic Co- operation and Development (OECD): "Innovation is an iterative process triggered by the perception of an opportunity provided by a new market and/or new service and/or technological breakthrough that can be delivered through activities of definition, design, production, marketing and commercial success of the invention".

Innovation as a process Understanding innovation as a change that includes the creation and commercialisation of knowledge (Tidd, Bessant, & Pavitt, 2001), Adegoke

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European Open Business School