MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

The other for the "providers" and the other for the "demanders". In the case of Airbnb, one for "hosts" and one for "guests".

1º) Market Segments: the driving vector of any entrepreneurial project, and which we will return to in the later section on "the business idea", has to do with what the Americans call "the pain factor", in short, what needs and desires our project is going to satisfy better than the current existing offer and for which potential customers would pay for it. So it seems that the key words are "needs and (real) desires" that we are going to satisfy, that our value proposition is better than the existing offer and that potential customers are willing to pay for it.

So in this first "quadrant", we define the different groups of people the company is targeting, who are we going to target? Who do we think we can make their "life easier and more comfortable"?

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European Open Business School