MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

2EMHFWLYH 7R NQRZ WKH FKDOOHQJH DescripWLRQ

7KLV WHFKQLTXH DLPV WR HQVXUH WKDW ZH NQRZ WKH IXQGDPHQWDOV RI WKH FKDOOHQJH ZH DUH IDFLQJ ,W FRQVLVWV RI VWXG\LQJ WKH SUREOHP LQ GHSWK WDNLQJ LQWR DFFRXQW GLIIHUHQW DVSHFWV RI WKH SUREOHP 7R GR WKLV WKH IROORZLQJ TXHVWLRQV PXVW EH DQVZHUHG :KDW LV WKH SUREOHP" :KR LV LQYROYHG" :K\ VROYH LW" +RZ UHOHYDQW LV WKH SUREOHP" :K\ VROYH LW" +RZ UHOHYDQW LV WKH SUREOHP" Si somos capaces de responder de forma concisa a estas seis preguntas, seremos capaces de dimensionar nuestro reto. It is one of the most widely used methods in the modern entrepreneurial process. In the early stages of the entrepreneurial project, it allows a global vision of the project to be contemplated, even if not yet in a very detailed way. On a CANVAS sheet, the entrepreneur reflects on the critical elements of the project. It was first developed by Professor Alexander Osterwalder in his book "Business Model Generation" and is a "canvas" consisting of nine major building blocks that must be written or developed in a specific order. In the case of a project consisting of a "market place" or digital platform where there are "suppliers" and "demanders", think, for example, of an Aibnb or Uber model, it would be convenient to make a CANVAS for each one, one for the "suppliers" and one for the "demanders". European Open Business School 4.3. Canvas Model (CANVAS)

25