MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

INDEX

EXECUTIVE OVERVIEW ...................................................................................................................3 1. CREATIVITYANDINNOVATION ..............................................................................................6 1.1. Creativity ............................................................................................................ ...... ....6 1.2. Innovation ....................................................................................................... ..... .........7 1.3. Entrepreneurship ............................................................................................... .. .........8 2. CREATIVITY, INNOVATION AND ENTREPRENEURSHIP ............................................. . ........ . .10 3. CRITICALFACTORSININNOVATION ........................................................................ ........... ...12 4. TOOLS OF INNOVATION . ............................................................................. .................... ....18 4.1. The Dipole Method - Blue Ocean Strategy .................. ................. ...............................18 4.2. Design Thinking ........................................... ................................................................21 4.3. Canvas Model (CANVAS)..................................................................................... ....... ..25 4.4. The 4 Lenses of Innovation ..................................................................... .... ................30 4.5. Gamification ...............................................................................................................32

2

European Open Business School