MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

If we believe that innovation comes from who makes and/or consumes the products/services, we should implement an open innovation process where we include internal (employees) and external (customers, suppliers, experts, etc.) agents.

We often speak of different types of innovation as shown in the picture below:

For innovation to develop, an adequate innovation ecosystem is needed, involving industry, experts such as universities, and the support of the political-legal environment that favours innovation in legal, fiscal, administrative, etc. areas.

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European Open Business School