MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

Innovation needs committed employees. Also, sometimes we ask ourselves where in the business cycle to innovate. At product launch, innovation is focused on the product, so we launch it. When the product reaches maturity, innovation will come from the "management mode", especially the distribution/delivery model, service and after- sales service. In order to define in which products/services financial resources for innovation should be allocated, the product-market matrix (Boston Consulting Group matrix) of the organisation should be taken into account:

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European Open Business School