INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

1.2. The Project Team

Launching a start-up, entrepreneurship or innovation is a complex task that requires a high dose of motivation. The risk of failure is very high; studies indicate a mortality rate of 80%, with only 2 out of 10 surviving. It is interesting to analyse the critical elements of entrepreneurship in the world that the GEM report (Global Entrepreneurship Monitor, www.gemconsortium.org) has been carrying out for many years. In these reports, the panorama of entrepreneurship in the different countries of the world that collaborate in the study is observed through elements such as: age of the entrepreneurs, gender, training, sectors in which they have undertaken, financing of the project, etc. A key challenge for the launch of a start- up is the team involved. It seems natural to think that the complexity of running a company today would lead to the need for different types of talent: a) Finance and management control talent: accounting, finance, management control. b) Market interaction talent: marketing, commercial, online and offline c) Operations talent: technology, logistics, human resources, production, legal and tax. , These are three main types of talent, different from each other and probably very necessary in the management of any start-up. It therefore seems logical that the start- up's founding and management team should bring together these different types of talent, a functional diversity of talent. In a start-up of a highly technological nature (app development), it seems natural to think that technology is the core of the business and therefore there should be a founding partner responsible for its design, development and management. In fact, This "functional diversity of talent" leads naturally to successful start-ups. A start-up is a human organisation that has to launch innovative products under conditions of high uncertainty. The leadership team at Apple Computer in 1978 consisted of three people, each with different skills and personalities. Steve Jacobs was the charismatic leader who motivated workers and talked to computer enthusiasts.

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European Open Business School