INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

The problem with this way of doing things is that Start Ups focus on product development, leaving the market encounter for the last phase. When you launch a product on the market without doing customer development, you never know if your product or service is really going to be purchased by someone, if you are going to have customers or not. Most Start Ups and companies that want to innovate fail because they do not have customers for their products and not because of failures in product development. . Nowadays, at the technical level you can do almost anything, but what you cannot do is sell something that nobody wants. So why do companies insist on a product development process, but not a customer-oriented development process?

The Customer Development methodology has the following steps:

• Discovering the customer • Validate with the client • Co-creation of products and services with the customer • Create the business model underpinning the business project.

The Customer Development methodology strives to know what your customer is like, what problems they have, to know what they want and therefore to be able to offer them an appropriate solution to their problem

3.) Agile Development: It allows the validity of a business idea, product or service to be tested with agility and with the minimum consumption of energy and resources through Agile methodologies.

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European Open Business School