MANUAL CREATIVITY AND BUSINESS INNOVATION
MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO
4) The more the payment plan is adjusted to the needs and cash flow of the client, the easier the purchase decision will be, and as such, the more people will want to invest in real estate projects.
4.5. Gamific ation
Gamification refers to a form of mainstream market research developed by Luke Hohmann in which customers play a set of directed games as a means of generating feedback on a product or service
The research is primary because the data collected is collected directly from customers or prospects, and is intended to answer a research question.
32
European Open Business School
Made with FlippingBook - Online Brochure Maker