MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

We must consider all phases of sales: a) Information: How do I make my product known? b) Evaluation: How do I help the customer to evaluate my product and make the purchase decision? c) Purchase: how can they buy? d) Delivery: How do I deliver my value proposition to the customer? e) After-sales: what after-sales service do I offer? 4º) Customer relations: it is important to establish a relationship with customers, both from the initial phase of customer acquisition and in the subsequent phases of customer loyalty and sales upgrading. In short, in this section we define how do I establish a relationship with the customer? In short, how do I establish the process of attraction/loyalty/sales stimulation (let's not forget "communities" and "collaboration"). 5º) Source of income: in this phase, the business model must be defined in terms of income:

• What am I going to charge? (what and how much) • How and why? (price, commission, advertising, etc) • How much of the total does each segment account for? • What will be "free"? and which Premium?

6º) Key Resources: on the left side of the CANVAS we start by making the Key Resources explicit: what key resources do our value proposition, distribution channel, customer relationship and revenue sources need? These key resources may include • Physical (offices, facilities, etc.) • Human (people we need to have and the talent required) • Licences (in case you need any kind of patent or licence for the project)

• Economic (economic resources needed in a first sizing of the investment plan of the Project and how it is going to be financed).

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European Open Business School