MANUAL CREATIVITY AND BUSINESS INNOVATION

MANUAL CREATIVIDAD, INNOVACIÓN Y EMPRENDIMIENTO

Is imagination or intuition the source of creativity in your company? Does it allow and allow time to do so? And does it encourage access to data and testing to corroborate results? 7. BE A PLATFORM: Let others build and use your own innovations. If you allow access to your innovations and allow them to improve them, not only will you enrich them, but these improvements will increase exponentially. Android or Google Earth are clear examples of being a platform for sharing innovation and knowledge, as is Wikipedia or Linux. These developers become, at the same time, their own distributors. Does your company share technologies and platforms with suppliers? Is it enriched by the contributions of other developers? Have you been able to surround yourself with partners who have become your own distributors? Or, if you want to put it the other way around, are your distributors really partners to your business or are they often a thorn in the side of its growth and innovation? than your failures. Knowing you can be wrong is the best way to take risks. Google Answers was a complete failure that led part of the team to participate in another start-up project: Google Ads, which has been a billion-dollar success. If the team members had been afraid of another failure... this new opportunity would never have appeared. In your company, are failures strongly and publicly penalised? Is there a fear of taking decisions that may involve risk? Are only a few decision-makers responsible for taking truly innovative actions? 8. DON'T BE AFRAID OF GETTING IT WRONG: Google is known for YouTube, not Google Video Player. In reality, the public knows you more for your successes

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European Open Business School