INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

Table 2. VenGo's annual turnover based on PITA model (Source: Own elaboration)

VenGo®'s main turnover will derive from a fixed fee charged to applicants, which will be 20% of the cost that they agree with VenGo® for the provision of a specific service. In addition, revenue is expected to be generated through sponsoring and co- registration for the platform's partners, through the B2B model.

Because it is a digital business, with low investment and high scalability,

VenGo® shows an exponential sales potential.

The development of the forecast sales plan is supported by a significant

marketing investment, as shown in the table below:

In order to reach this level of forecasted sales, a communication and promotion plan has been developed for the first year:

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European Open Business School