INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

3.1. Structure of a Business Plan.

Presentation. Executive Summary/Introduction

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Business Description

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Market and Company Analysis

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Situation Analysis/Diagnosis

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Strategic Approach.

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Marketing and Sales Operational Plan

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Plan of Operations. Timetables and deadlines

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Corporate Issues. Organisation and Human Resources

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Economic and Financial Study

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Control Systems, Scorecards and Contingency Plans

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Conclusions.

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A business plan summarising the most sensitive and interesting points is shown below:

3.2. Example Executive Summary of a Business Plan The executive summary of a Business Plan is described below in order to be able to analyse its different parts:

Executive Summary 1. The idea

Free time is an increasingly scarce commodity in advanced societies. Obligations, last-minute unforeseen events and small everyday tasks rob us of the little free time we have - they are the "time thieves". The answer is VenGo®, a multichannel marketplace, for buyers and sellers. The aim is to provide time and services for the performance of unskilled daily tasks so that, by working together, they can improve each other's lives. European Open Business School

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