INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

An interesting exercise would be to describe your company's current business model by answering the four key questions: "Who", "What", "How" and "Value".

An interesting element is that this methodology can be used for all industries and companies, although "one size does not fit all", each organisation requires a specific analysis for that particular company. An entrepreneurship project needs to start with a business idea. Everything we have seen regarding Innovation tools and Business Models will be useful. In relation to business ideas, there are some critical questions: a) What to look for? (in the search for the business idea of the Entrepreneurial Project) b) Where to look? c) How to look?

 What to look for? The key is NEEDS AND WANTS ("the pain factor") that we think are not sufficiently well satisfied today with the current offer, and that our project, with the designed differentiation elements, will make our customers choose us and pay for it.

9

European Open Business School