INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

Sometimes these new business models are very disruptive. "In 2015, Uber, the world's largest taxi company owns no vehicles, Facebook the world's most popular media owner creates no content, Alibaba the most valuable retailer has no inventory, and Airbnb the world's largest hotelier owns no real estate" In the generation of new business models, the digital vector is very important. In a Business Model, you have to build the "Magic Triangle": "Who" (who is your target customer (segment), "What" (what is the value proposition), "How" (description of the value chain) and "Value" (the revenue model): The creation of new businesses involves the hybridisation of the digital and physical world. In this new Disruptive World of People, Business & Things, Digital Business is expected to create a new market of 309 M Euros of technology products and services by 2020. And where to innovate, means changing the "What", "Who", "How" and/or "Value". ………

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European Open Business School