INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

Moreover, innovation in business models is the one that shows the best returns and growth of the company's operating margin in relation to innovation in products/ services and/or operations... Are the business models of Google, Airbnb, Uber, Spotify, Apple, Amazon, Alibaba, etc. innovative? Why is business model innovation important? .....: • It is the main element of differentiation and sustainable advantage. • Critical to improving performance • Medio para adaptarse quickly to change and seize opportunities.

• Key to the commercialisation of new technologies

1.1. What is a Business Model?

An entrepreneurial business model refers to the way in which the company creates, captures and delivers value to its customers. In other words, it is the way in which the company creates value for itself and its customers by transforming raw materials into a finished product and selling the final product to the customer. In 2003, IBM changed its business model and its way of doing business from manufacturing and selling computers and hardware to a business based on providing innovative services and information technology (IT) solutions. It sold European Open Business School

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