INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

Based on the principles of Design Thinking 3 , and from the study of the competition and the market research carried out with potential customers and vengos, a map of the user experience in VenGo® has been drawn up. This map represents the complete experience of a customer using VenGo® for the first time, from the emergence of a specific need that can be covered by VenGo® to its satisfaction.

Illustration 5. VenGo User Experience Map (Part I) (Source: Own elaboration)

3 This is Service Design Thinking. Editorial: John Wiley & Sons. Autores: Marc Stickdorn y Jakob Schneider

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European Open Business School