INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

In the fourth year, the previous year's investment in in-house marketing doubled, with a 20% increase in marketing expenses through an agency compared to the third year. This is due to the start of the internationalisation process in two European cities, following the same expansion model as in Madrid, so that international operations this year will be carried out only in the urban centres of these cities. For the fifth year, the investment is doubled with respect to the previous year, in order to maintain the investment throughout Spain and to have the same investment allocations for the two new cities where VenGo® wants to position itself and continue to grow. The expected increase in awareness in the markets where VenGo® will develop its activity is shown below:

8. Plan of Operations The VenGo® operations plan is designed based on processes aimed at achieving an exceptional user experience. This experience must contribute to eliminating any initial barriers that may exist, ensuring full user satisfaction and promoting the virality of the business idea.

The VenGo® process map and service map are detailed below.

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European Open Business School