INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

EXECUTIVE OVERVIEW

Technological and scientific advances, such as the Internet, have been made available to the general public, turning information into a commodity; a basic and generic commodity. In this way, a series of structural changes have taken place in the business environment that have highlighted the importance of intangibles such as the power of brands and the intellectual capital of companies (Davis & Davis, 1999) in generating sustainable competitive advantages.

At the heart of this human capital are creativity, innovation and organisational entrepreneurship. The importance of these elements derives from the development of new processes, products and services that they entail and which, in turn, will ensure the survival and success of companies in the industry.

It should also be noted that technology and the digital transformation of business allows new entrepreneurship projects, at a personal or corporate level (intra-entrepreneurship), to be tackled with fewer barriers to entry than in the past, especially perhaps of capital, and thus facilitating the emergence of new opportunities for entrepreneurship projects. What does seem appropriate to point out is that an entrepreneurship project, whether personal or corporate intra-entrepreneurship, requires a necessary training process around the search for the business idea, the project management team, the development of the critical elements of the project (business plan) and the search for the instruments of its financing. It is clear that the realisation of this business plan is not sufficient for the success of the project, but it is clearly necessary.

In this course, we will address the process of entrepreneurship using the necessary tools of innovation. We will also describe the parts of the Business Plan as well as the financing mechanisms of the Project.

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European Open Business School