INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

European cities (Berlin and London). In the fifth year, we plan to consolidate the markets in which we are already present.

VenGo®'s competitive strategy is based on exploiting its differentiating factors compared to potential competitors: • Service flexibility: VenGo® does not restrict itself to a limited catalogue of services but, within legal limits, a wide range of non-qualified day-to-day services can be requested via the platform. • Free pricing: VenGo® does not set the price of the services, the price being agreed between the claimant and VenGo®. • Customer focus: VenGo® places its two types of clients (demanders and sellers) at the centre of its activity, offering them specific functionalities, as well as the necessary tools so that both groups can interact with each other. 7. Marketing and Sales Operational Plan The marketing strategy is focused on publicising the VenGo® service, as well as on attracting and retaining the loyalty of its community, which supports the expected sales forecast. The bottom-up model on which VenGo® sales forecasts are based is shown below. The calculation of these forecast turnover figures has been carried out using the PITA (Population x Incidence x Transactions x Amount) model for estimating demand.

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European Open Business School