INNOVATION IN BUSINESS ENTREPRENEURSHIP MANUAL

MANUAL INNOVACIÓN EN EL EMPRENDIMIENTO EMPRESARIAL

2. The context

VenGo® was born in the context of the collaborative economy, a new model that is booming and which presents success stories in different sectors of activity. Prestigious publications such as Time1 or Forbes2 magazines, or institutions such as MIT, predict a great future for the new collaborative models. Consultancy firm PwC predicts that, by 2025, the sharing economy sectors will generate as much revenue as their traditional counterparts, with much higher growth rates. This would mean a market share of 5% in 2013 to 50% in 2025:

Ilustración 2. Comparativa entre el sector tradicional y el corporativo (Fuente: http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharing-economy-sizing-the-revenue- opportunity.jhtml)

1 http://content.time.com/time/specials/packages/article/0,28804,2059521_2059717_2059710,00.html 2 http://economia.elpais.com/economia/2014/06/20/actualidad/1403265872_316865.html

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European Open Business School