Course Entrepreneurship GGSJ

Calendar

The lectures are scheduled in blocks of 2.25 hours for 6 days, and one block for evaluation of 2.5 hours Lecture 1 (2 hours) • Course Introduction • Tech Industry Overview • Framing the Commercialization Problem – The Self Inflicted Wound Lecture 2 (2 hours) • The First Asset • Team Dynamics & Team Building • Market Opportunity and Sizing (TAM, SAM, SOM) Lecture 3 (2 hours) • Business Model Canvas • Value Proposition

Lecture 4 (2 hours) • Customer Discovery • Customer Validation Lecture 5 (2 hours) • Customer Acquisition/ Creation • Company Building • Pricing Models • Customer Lifetime Value & Acquisition Costs Lecture 6 (2 hours) • Introduction to Financial Statements • Modeling • Projections

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