CASO PRACTICO WATERLOO REVISADO
CASO PRÁCTICO DIRECCIÓN COMERCIAL
ÍNDICE
1. Planteamiento del caso ........................................................................................................ 3
La Ginebra .................................................................................................................... 3 1.1.
Waterloo Corporation .................................................................................................. 4 1.2.
El mercado .................................................................................................................... 5 1.3.
Focalizando el segmento .............................................................................................. 6 1.4.
El producto ................................................................................................................... 7 1.5.
Resolución del caso ...................................................................................................... 9 1.6.
2
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